See a Lunch, Send a Lunch

Client

Meals on Wheels

Project

“America, Let’s Do Lunch” Content + Creator Program

Request

We needed to encourage young people to “donate” their lunch break to volunteer to deliver meals to seniors for Meals on Wheels.

Response

Let’s show our audience how rewarding and easy it is to support the elders in their neighborhood by getting influential people to donate meals in their community.

Results

Make the big ask, show its value, and give people space and time to make the right decision.

• 30K volunteer sign-ups 

• 40% increase in social media conversation

• 17% millennial volunteer sign-up conversion (compared to 3.4% overall volunteer sign-up conversion)