What’s Cooking at Grandma’s House?

David Imani Projects
Written By David Imani

Client

Impossible Foods

Project

Impossible Burger Grocery Launch Talent + Content

Request

We were launching Impossible Foods in grocery stores using the thematic of Grandma’s House, so we needed to find key talent to drive attendance to the launch event and create content that engaged people who couldn’t join the party.

Response

Let’s bring in Instagram’s favorite grandma and Chrissy Teigen's mom, Pepper Thai Teigen, to cook up a storm and then share her Impossible recipes for everyone to try when they buy Impossible Burger at grocery stores near them (try the recipe here)!

Results

Always make it a family affair.

  • Garnered 4B in earned media reach

  • Drove 22M talent and influencer social media impressions 

  • Sparked 2M brand social media impressions

  • Inspired 388 influencer posts

David Imani
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